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I recently received an email from a young witch that wanted to know my tips for starting a pagan blog. I wrote them a long response, but it was admittedly chaotic at the time. I decided that, to help other witches and occultists to start their own blogs, I would organize my thoughts and expand on them.
Many pagans and witches come to the idea of starting their own blog after studying their religion and craft for a while. There are a few common mistakes they make, though, that inevitably leads to blogs being abandoned and the creative urge being frustrated.
If you are like the young woman who wrote an email asking for my help, this blog post will help you to start your own pagan blog, no matter what niche you’ll be focusing on.
Pick A Niche
When I say pick a niche, I mean you should be thinking about something more specific than a pagan blog. Some good ideas for a witch niche blog include:
- pagan parenting blog
- norse pagan blog
- pagan homeschool blog
- eclectic pagan blog
- pagan art blog
- pagan witchcraft blogs
- pagan lifestyle blog
- pagan music blog
These niches obviously still give you plenty of freedom so you can write about a lot of topics, but it also makes it so your blog will rank more easily for your most important keywords over time. Ranking on search engines is important for being found and having your posts read, even for a pagan blog. Don’t skip this step!
Go For Professionalism Over Frugality
Our first instinct is to find out the cheapest option when we’re just dabbling in a project. With blogging, there are a lot of free options to choose from. Don’t choose any of them. Why?
- When you pay for something, you place a higher value on it and you’re more likely to see your project through
- Paying for hosting and a domain name allows you to monetize more quickly
- You don’t have to worry about transferring from a free service to a paid one down the line
There are some very cheap options out there that will give you the freedom to experiment and play with your website as you grow as a blogger. I personally recommend Namecheap for domain registration as well as hosting. It’s what I use on multiple websites!
Through Namecheap, I run my websites with WordPress, which can be used for blogging as well as ecommerce. This is an incredibly affordable option for anyone that wants to sell products as a way to monetize their witch blog.
Don’t Be Afraid To Be Weird
The pagan community isn’t one that demands conformity. This is the perfect community to show off your strange ideas and new ways of thinking. Your blog posts won’t be totally unique ideas (nothing under the sun is), but the way you see a topic is going to be different from how I see that topic.
Maybe you have a different idea about how death and the afterlife works. Maybe an interaction with your ancestor revealed a new magical use for an herb. Your blog is the perfect place to get that information out into the world.
Set A Schedule
This one is probably my most important tip. It’s also the hardest one to follow. You should have a specific day of the week (or month, whatever) when you always post, without fail.
My schedule is Mondays, Wednesdays, and Fridays, and I schedule my blogs to post around 9AM. This trains Google and other search engines to crawl my websites on those days looking for new content, which helps your blog posts to start ranking faster.
My suggestion is to start out posting more slowly than you think you can keep up with. Once a week is the general recommendation, but I know that if I had to I could post a new blog post almost every day so my 3 day a week schedule is one I can keep up with.
Get Ahead Of Schedule
To add on to my previous point, when you are inspired to write more, schedule your posts! My ultimate goal is to have a whole year of posts scheduled. That would be enough posts scheduled that I could take a vacation without worry, and will let me have days where I can just be a mom instead of worrying about work at all.
Make Your Posts Easy To Find With SEO
This is one area where most pagan, occult, and witch blogs are really failing. So many of them aren’t taking SEO seriously, and thus the writers of those blogs are putting hours into blog posts that will never be found.
Unfortunately, part of this tip includes writing blog posts that you know people will be searching for, and many pagan lifestyle blogs aren’t doing that.
Sure, if you just want a digital diary, you can write whatever you want. But if you started your blog to use it as a side income or even as your main income, you need to be efficient with your time. Your focus should be on writing what other people are searching for. A personal blog now and then is fine, but otherwise you’ll want to do keyword research.
I like the Income School videos on SEO. They helped me learn how to give this blog more direction, and they did so in an easily understandable way.
Write What You’re Interested In
Once you know what people are searching for, you can pick topics that you’re interested in to write about. I don’t mean that you should write what you know. Chances are, if you know it really well already, you will be bored to death writing about it.
Instead, most of your blog posts should be about things you are excited to learn! When you are a blogger, every day gets to be a new learning experience. Each blog post is a research project.
Put Your Pagan Blog On Pinterest
Easily 90+ percent of my traffic comes from Pinterest right now. That will probably true for quite a while, since it takes many months for a blog posts to be properly ranked on search engines.
Pinterest has a huge witch community, and they’re always looking for more content. If you can create beautiful graphics and share-worthy content, you can find an engaged audience on Pinterest.
Create A Sigil For Your Pagan Blog
This is one of the first things I did when I decided to start this blog. Actually, I made a few sigils.
- One for creativity
- One for monetary success
- One for the willpower to blog regularly
These sigils have definitely helped me keep going through hard times. Blogging isn’t always easy, but with chaos magick backing my efforts it isn’t ever hard.
Consult The Gods
Spend time with whatever deities you may work with, or even with your ancestors. Consult them about the direction of your blog. You may be surprised with where they lead you! Lilith pushed me to dive deep into my darker feminine side, and you will be seeing more blog posts about that in the future.
How are you going to make money? If you’re doing affiliate marketing or ads, you should be signing up for those services early.
Many ad services want you to hit a certain number of monthly hits before they’ll accept you, so in that case you should build your audience and then apply as soon as you qualify.
For affiliate marketing, you can basically sign up from the moment you create your website.
Here are some ways to monetize your pagan blog:
- Affiliate marketing
- Handmade products
- Services like tarot or psychic readings
- Pagan printables
However! Don’t measure success my money in the first 6 months. Those early months are about building your tribe and gaining a wider audience. You monetize early because you may have an unexpected viral posts that you’ll want to capitalize on.
Ideally, you should have blog posts for the next holiday published at least a month before that holiday hits. So the bulk of your Samhain posts should be coming out in late September through to early October.
This is because it takes time for your posts to rank on search engines or on Pinterest. If you only posts holiday content near that holiday, you run the risk of that content not ranking until the next year!
Get Started Now
Hopefully with these tips, you’ll have an easier time starting your pagan blog and turning it into a real business. It’s going to take skill and hard work, but it’s definitely doable. In my experience so far, this is a surprisingly under-served niche with an audience that is hungry to learn more and read new perspectives.
Good luck! And let me know if you need help or have anymore questions!
Emma is a mom, a wife, an eclectic witch, and dead but dreaming.
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